GW Labs / About
About
An AI studio for organizations people research before they choose.
GW Labs helps ChatGPT, Google and other AI tools name the organizations we work with and get their facts right, and reports the results every month. We also design, build and run our own iPhone apps, so the software we sell is software we run.
How we work
One method. Be found, be right, prove it.
The same three steps for every organization, tuned to who asks about you, what they ask and the numbers you’re judged on.
Be found
We test the questions your customers ask across eight AI platforms, side by side with the competitors you name, and track your share of the answers every month.
Be right
We find the facts AI gets wrong and the sources it leans on, then correct them through channels you approve.
Prove it
Every month, a one-page Scorecard puts your AI visibility next to the numbers you’re judged on, in plain English.
It starts with a free snapshot and a two-week audit. See how it works →
What you can count on
How we treat every client.
Senior people, start to finish
The people who run your audit build what comes next. You won’t be handed to a junior account manager.
Plain English, in writing
Every call ends with a written summary, a prioritized list and owners.
An honest recommendation
Every audit compares our tools with other vendors and with doing nothing, in writing. You can buy the audit on its own.
Your data stays yours
You own your content, data and reports, with a full export at any time. We never use your data in benchmarks.
No shortcuts
No fake reviews, planted posts or paid “independent” rankings. Nothing goes live without your approval.
Measurement without spin
The Scorecard shows trends side by side. It never claims that one change caused them.
Boutique by design
Founder-led. Senior from day one.
You won't be handed to a junior account manager. The people who run your audit build what comes next, with the same AI tools we sell.
GW Labs was founded by Rob Goldstein, who has spent more than 20 years building brands, events and the revenue behind them. He co-founded an Inc. 5000 craft beverage company and served as its CMO and then its CRO. Before that, he led marketing and events in the Southeast for a national hospitality group, with accounts including Microsoft, Coca-Cola and Google, and founded an event agency that produced more than 30 festivals. He builds the AI tools his own businesses run on.
- Inc. 5000craft beverage company our founder co-founded and served as CMO, then CRO
- Top 4%of ~11,000 U.S. craft breweries by production
- 100,000+email subscribers built from zero
- 30+festivals produced
We ship our own software, too.
Our iPhone apps are live on the App Store, built and run by the same team that builds yours.
Find out what AI
says about you.
Free, in plain English, with no sales call required.