The people deciding about you
Travelers, investors, patients, clients, buyers and recruits. We test the questions each of them asks.
GW Labs / Industries
Industries
One method. Any industry.
If people research you before they choose, AI is increasingly part of that research. The method is the same everywhere: be found, be right, prove it. What changes is who asks, what they ask, which numbers prove it worked, and the rules you work under.
What changes by industry
Four things we tune to you.
Discovery, comparison, reputation, facts
“Best options near me,” “you or the rival,” “are they reliable,” and “what are their hours, prices and people.”
The numbers you're judged on
Occupancy, inquiries, bookings, pipeline or applications. The Scorecard puts them next to your AI visibility every month.
How your industry may advertise
Public funds, financial marketing rules, professional and health advertising rules. Recommendations go through your reviewers before anything goes live.
Industries
Guides by industry.
Each guide shows the questions people ask, what AI tends to get wrong, a sample Scorecard and the rules we work within. If your industry isn't here, the method still fits.
Destinations and hospitality
“Best small towns for a weekend getaway within two hours?”
Reported next to occupancy, lodging tax and visitor spend.
Destinations →Investment and financial firms“Which private lenders are most active in construction lending?”
Reported next to inbound deals, investor inquiries and applicants.
Investment firms →Professional services“Who are the best estate planning attorneys near me?”
Reported next to consultations booked and referral sources.
Professional services →Healthcare practices“Which dermatologists near me are taking new patients?”
Reported next to new-patient calls and appointments.
Healthcare practices →Real estate and home builders“Who are the best new-home builders near me?”
Reported next to tours, leads and contracts.
Real estate and home builders →Software and B2B“Which project management tool is best for a 50-person agency?”
Reported next to demos, trials and pipeline.
Software and B2B →Education and nonprofits“Which small colleges have the best nursing programs?”
Reported next to inquiries, applications and gifts.
Education and nonprofits →Consumer brands and retail“What are the best running shoes for flat feet?”
Reported next to sales, store visits and reviews.
Consumer brands and retail →Local and multi-location businesses“Who can fix my AC today?”
Reported next to calls, bookings and quote requests.
Local and multi-location businesses →Find out what AI
says about you.
Free, in plain English, with no sales call required.