GW Labs / Industries / Local and multi-location businesses
Local and multi-location businesses
When customers ask AI who to call, is it you?
Customers now ask ChatGPT, Google and other AI tools who to hire, where to eat and who’s open now. We measure whether your business is named, whether your locations, hours and services are right, and report it every month next to calls, bookings and quote requests.
We test and optimize for
- ChatGPT
- Google AI
- Gemini
- Claude
- Perplexity
- Grok
- Copilot
- Meta AI
Named by 5 of 8, but 3 list an old phone number. Customers who call can’t reach you.
The shift
“Who’s open now?” goes to AI first.
- It answers “who’s open now.” Hours, service areas and phone numbers, from whatever it last read.
- It mixes up locations. A closed branch, an old number, a service you don’t offer everywhere.
- It leans on listings and reviews. Map listings and review sites can outweigh your own site.
What AI gets wrong
One answer. Three problems.
A sample answer, annotated the way our audit marks it. These four kinds of error come up again and again.
When you’re open
Weekend and holiday hours rarely match everywhere.
Branches you closed
Closed locations linger in listings and answers.
Numbers that changed
Old tracking numbers send calls nowhere.
What you offer
Services vary by location, and AI blurs them.
Who can fix my AC today?
These companies offer same-day AC repair nearby:
- A franchise brand24/7 service with upfront pricing.
- Your businessWell reviewed for repairs. Closed on weekends; call (404) 555-0147.
- A one-truck operatorFast response, weekdays only.
What people ask
Twelve questions. Eight AI platforms.
The audit tests the questions your customers actually ask, side by side with the businesses you compete with. Here is a fictional sample of what the results look like.
How we work
Be found. Be right. Prove it.
Be found
- Named when customers ask for your service in your area, not just your name
- Your share of AI answers against your competitors, location by location
- Eight AI platforms, tested every month
Be right
- Hours, locations, phone numbers and services stated correctly
- The map listings, directories and review sites AI leans on, found and corrected
- Location and service pages AI tools can read
Prove it
- A one-page monthly Scorecard for owners and managers
- Calls, bookings and quote requests next to AI visibility
- What moved, what likely moved it, and what to do next
Prove it
What your owners and managers see every month.
One page, in plain English, with the numbers you’re judged on next to last year and next to your AI visibility. It shows trends side by side; it doesn’t claim that any one change caused them.
- What moved
- AI answers naming you rose 12 points, led by “open now” questions.
- What likely moved it
- Corrected hours on map listings across six locations.
- What’s next
- One assistant still lists the closed Elm Street location.
The rules we work within
Real reviews. Accurate listings.
Real reviews only
We don’t write, buy or filter reviews. The FTC’s rule against fake reviews and testimonials has been in effect since October 2024.
Listings by the rules
Map platforms set rules for business names, addresses and service areas. We keep your listings accurate and within them, with no keyword stuffing.
Licenses and claims
License numbers, warranties and claims like “family-owned” are stated exactly as your records say.
Your team approves every change before it goes live. We aren’t lawyers, and nothing here is legal advice.
The engagement
Three steps. Clear prices.
Free AI snapshot
A 3-page read on how five AI platforms answer the questions your customers ask, next to up to three competitors.
Two-week audit
Eight AI platforms, your competitors, your website and listings, your first Scorecard and a 90-day roadmap you keep.
One monthly plan
Your Scorecard every month and the tools run for you. Growth and Full Partner add the fixes. Setup included.
Minimums: 3 months (Visibility), 6 months (Growth), 12 months (Full Partner). Larger or multi-audience work is scoped after a conversation. See full pricing →
Boutique by design
Founder-led. Senior from day one.
You won't be handed to a junior account manager. The people who run your audit build what comes next, with the same AI tools we sell.
GW Labs was founded by Rob Goldstein, who has spent more than 20 years building brands, events and the revenue behind them, including co-founding an Inc. 5000 craft beverage company.
- Inc. 5000craft beverage company our founder co-founded and served as CMO, then CRO
- Top 4%of ~11,000 U.S. craft breweries by production
- 100,000+email subscribers built from zero
- 30+festivals produced
FAQ
Questions
We have one location. Is this for us?
The audit and monthly plans are built for businesses with several locations or a large service area. For a single location, start with the free snapshot. Our website plan also includes pages AI tools can read.
Can you guarantee AI will recommend us?
No one can. AI answers change, and nobody controls them. We measure where you stand, correct what’s wrong, strengthen the sources AI relies on, and report the trend every month.
Do you manage our listings?
On Growth and Full Partner, we make the fixes with your team, including listings. On Visibility, you get a prioritized fix list.
Do you write reviews?
No. We don’t write or buy reviews. We track how real reviews shape what AI says about you.
What does it cost?
The snapshot is free. The two-week audit is $6,500, and monthly plans start at $3,000. Franchise systems and brands with many locations are scoped after a conversation.
Find out what AI
says about your business.
Free, in plain English, with no sales call required.