GW Labs / Services
Services
When people ask AI, does it recommend you?
We find out what AI tells your customers, correct what's wrong, and report the results every month. For any organization people research before they choose.
The shift
People ask AI instead of searching.
- AI names a few options and skips the rest. There is no page two.
- It gets facts wrong. Old event dates, wrong hours, the wrong phone number.
- Have you checked? The free snapshot shows you in a few days.
What you'll see
Software we set up and run for you.
Not slide decks. Every plan includes working software, set up for your organization and run by us. Previews below use sample data.
One monthly picture your board can read.
The Scorecard puts the numbers you're judged on next to last year, alongside your AI visibility and your agencies' reports, and says in plain English what moved and what likely moved it.
- A live dashboard behind a password
- A one-page report every month
- Built from the reports you already get
Included in every plan
See how often AI recommends you, every week.
We ask the AI platforms the questions your customers ask, track how often you are named against your competitors, and turn what we find into a fix list.
- Your share of AI answers vs. competitors
- Wrong facts caught: dates, hours, prices
- A prioritized fix list; on Growth and Full Partner, we make the fixes
Included in every plan
Your events and facts, in a form AI can read.
AI tools get dates and details wrong when your information is scattered. The Data Feed keeps one clean, checked source of your events and key facts and publishes it where AI and search engines look.
- Every event page with dates AI can read
- A public fact sheet: distances, hours, capacities
- Monthly checks for mismatches across listings
Included in Growth and Full Partner
Your calendar
17–18Harvest Fair on the Square
- Dates match
- Venue linked
- Tickets link works
- 1 mismatch fixed
What AI reads
{
"@type": "Event",
"name": "Harvest Fair",
"startDate": "2026-10-17",
"location": "Town Square"
}
An AI Concierge that knows your town.
Trained on your own pages, events and listings. It answers visitors on your website, by text and on Instagram, day and night, and hands off to your staff when it isn't sure.
- Answers from your content, with sources
- Website, text and Instagram
- Hands off to a person when needed
Add-on: $1,750 a month, or included in Full Partner
- Harvest Fair on the Square, 10–6
- Splash pad at Mill Park
- Storytime at the library, 11am
Step 1 · The audit
Ten working days. One clear plan.
Every engagement starts with a two-week audit, at one flat price for most organizations. You keep the roadmap, the baseline data and an export of the first Scorecard, whether or not you continue.
Test
- Kickoff call with your team
- Your customers' questions across 8 AI platforms
- Side by side with your competitors
Diagnose
- Website, listings and event data review
- Your baseline numbers, built into the first Scorecard
- Every fix ranked by impact
Readout
- Live walkthrough with your team
- Your first Scorecard and a 90-day roadmap
- Stop there, or start a monthly plan
Pricing
Clear prices. No setup fees.
FAQ
Questions
What is AI visibility?
How often, and how accurately, AI tools like ChatGPT, Google AI Mode, Claude, Perplexity and Grok mention you when people ask questions you should be the answer to.
How long does the audit take?
Two weeks from kickoff, as long as we can talk with your team in week one and get access to your website.
Do you replace our marketing agency?
No. We handle the AI layer and work with your agencies. Our fixes are designed to make their work go further.
Who owns the data and content?
You do. You own your content, data and reports, with a full export at any time. We use the data you share only for your own reports, never in benchmarks, and it goes beyond your team only in views you choose to share. We own and maintain the software.
Can we cancel?
Setup is included in every plan. No setup fees. After the minimum, the plan runs month to month until your next fiscal year starts, then renews each year with your fiscal year. Either side can stop it with 60 days' written notice. For public bodies: if your budget doesn't fund the plan, you can end it at the end of the funded period, with no penalty.
How much does it cost?
The free AI snapshot costs nothing. The two-week audit is $6,500, fixed. Monthly plans: Visibility $3,000 (3-month minimum), Growth $6,000 (6-month minimum), Full Partner from $9,500 (12-month minimum). AI Concierge is a $1,750-a-month add-on to Visibility or Growth, with setup included and a 6-month minimum; it is included in Full Partner. Setup is included in every plan. No setup fees. After the minimum, the plan runs month to month until your next fiscal year starts, then renews each year with your fiscal year. Either side can stop it with 60 days' written notice. For public bodies: if your budget doesn't fund the plan, you can end it at the end of the funded period, with no penalty. Larger or multi-audience work, including investment firms, is scoped after a conversation.
Find out what AI
says about you.
Free, in plain English, with no sales call required.