GW Labs / Industries / Software and B2B
Software and B2B
When buyers ask AI which tool to choose, does it pick yours?
Business buyers now ask ChatGPT, Google and other AI tools to build their shortlist. We measure whether your product makes it, whether your pricing, integrations and security facts are right, and report it every month next to demos, trials and pipeline.
We test and optimize for
- ChatGPT
- Google AI
- Gemini
- Claude
- Perplexity
- Grok
- Copilot
- Meta AI
Named by 4 of 8, but 2 quote last year’s pricing. Buyers comparing tools see the wrong number.
The shift
The shortlist is written before the demo.
- It builds the shortlist. Buyers arrive having already compared you.
- It quotes old facts. Last year’s pricing, a missing integration, a certification you’ve since earned.
- It leans on reviews and comparisons. Review sites and competitors’ comparison pages can outweigh your docs.
What AI gets wrong
One answer. Three problems.
A sample answer, annotated the way our audit marks it. These four kinds of error come up again and again.
Plans and prices that changed
Old pricing pages and reviews keep quoting last year.
Integrations you shipped
New connectors take months to reach AI answers.
Certifications you hold
Security facts lag behind your audits.
Who you’re for
Early reviews can freeze how AI describes you.
Which project management tool is best for a 50-person agency?
For a 50-person agency, these come up most:
- A category leaderFlexible boards and strong integrations. Can get expensive at scale.
- Your productBuilt for client work, with time tracking. $12 per seat. No Salesforce integration.
- A newer rivalSimple and inexpensive, with limited reporting.
What people ask
Twelve questions. Eight AI platforms.
The audit tests the questions your buyers actually ask, side by side with the products you compete with. Here is a fictional sample of what the results look like.
How we work
Be found. Be right. Prove it.
Be found
- On the shortlist when buyers ask about your category, not just your name
- Your share of AI answers against the products you compete with
- Eight AI platforms, tested every month
Be right
- Pricing, integrations, security and plans stated correctly
- The review sites, comparison pages and docs AI leans on, found and corrected
- Pricing, docs and comparison pages AI tools can read
Prove it
- A one-page monthly Scorecard for your leadership team
- Demos, trials and pipeline next to AI visibility
- What moved, what likely moved it, and what to do next
Prove it
What your leaders see every month.
One page, in plain English, with the numbers you’re judged on next to last year and next to your AI visibility. It shows trends side by side; it doesn’t claim that any one change caused them.
- What moved
- AI answers naming you rose 13 points, led by “best tool for agencies” questions.
- What likely moved it
- A corrected pricing page and integration docs AI tools can read.
- What’s next
- Two assistants still say you don’t offer SSO.
The rules we work within
Claims you can stand behind.
Provable comparisons
Comparative claims about competitors can create legal risk if they can’t be backed up. We only recommend comparisons your sources support.
Security facts, exactly
Certifications, data residency and uptime are stated exactly as your audits and contracts say, and your security team signs off.
Real reviews only
We don’t write or buy reviews or plant forum posts. The FTC’s rule against fake reviews and testimonials has been in effect since October 2024.
Your legal and security teams have the final say on anything we recommend. We aren’t lawyers, and nothing here is legal advice.
The engagement
Three steps. Clear prices.
Free AI snapshot
A 3-page read on how five AI platforms answer the questions your buyers ask, next to up to three competitors.
Two-week audit
Eight AI platforms, your competitors, your website and listings, your first Scorecard and a 90-day roadmap you keep.
One monthly plan
Your Scorecard every month and the tools run for you. Growth and Full Partner add the fixes. Setup included.
Minimums: 3 months (Visibility), 6 months (Growth), 12 months (Full Partner). Larger or multi-audience work is scoped after a conversation. See full pricing →
Boutique by design
Founder-led. Senior from day one.
You won't be handed to a junior account manager. The people who run your audit build what comes next, with the same AI tools we sell.
GW Labs was founded by Rob Goldstein, who has spent more than 20 years building brands, events and the revenue behind them, including co-founding an Inc. 5000 craft beverage company.
- Inc. 5000craft beverage company our founder co-founded and served as CMO, then CRO
- Top 4%of ~11,000 U.S. craft breweries by production
- 100,000+email subscribers built from zero
- 30+festivals produced
FAQ
Questions
Isn’t this just SEO?
Related, but different. SEO earns rankings on a results page. We measure and improve what AI tools say when they answer directly, including whether you’re named and whether your facts are right.
Can you guarantee we’ll be recommended?
No one can. AI answers change, and nobody controls them. We measure where you stand, correct what’s wrong, strengthen the sources AI relies on, and report the trend every month.
Do you need access to our product or customer data?
No product access is needed. For the Scorecard, you share the totals you choose, such as demos and trials each month.
Do you replace our content or demand-gen agency?
No. We handle the AI layer and the measurement. Your agencies keep doing what they do, with a clear brief from us.
What does it cost?
The snapshot is free. The two-week audit is $6,500, and monthly plans start at $3,000. Companies with several products or regions are scoped after a conversation.
Find out what AI
says about your product.
Free, in plain English, with no sales call required.