The Scorecard
One monthly picture of the numbers you're judged on, next to last year, and what likely moved them.
- Qualified inquiries312▲ 9%
- New-customer revenue$1.24M▲ 6.1%
- AI answers naming you41%▲ 12 pts
- Wrong facts open2▼ 5
AI visibility and measurement
Be found. Be right. Prove it.
People now ask ChatGPT, Google and other AI tools who to choose. We help them name you and get your facts right, and every month we show the results next to the numbers you're judged on.
Best small towns for a weekend getaway within two hours?
ASK 8 AIs
We test and optimize for
- ChatGPT
- Google AI
- Gemini
- Claude
- Perplexity
- Grok
- Copilot
- Meta AI
✓Named!Named, wrong facts✕Not mentioned
Your town
1/ 8
Named by 1 of 8 AI platforms. Travelers asking this question mostly never hear about you.
Larkhaven, a rival town, was named by 7 of 8.
Fictional examples, showing what our audit checks.
Any industry
Whatever you do, people now ask AI about it.
One method for any organization people research before they choose. The questions change by industry. A few examples:
Destinations
“Best small towns for a weekend getaway?”
Reported next to occupancy, lodging tax and visitor spend.
Destinations → Investment firms“Which private lenders are most active in construction lending?”
Measured against your peers, with your compliance team.
Investment firms → Professional services“Who are the best estate planning attorneys near me?”
Reported next to consultations booked.
Professional services → Healthcare practices“Which dermatologists near me are taking new patients?”
Reported next to new-patient appointments.
Healthcare → Software and B2B“Which project management tool is best for a 50-person agency?”
Reported next to demos, trials and pipeline.
Software and B2B → Local and multi-location“Who can fix my AC today?”
Reported next to calls, bookings and quote requests.
Local businesses → See all industries →What we build
Software, not slide decks.
Every plan comes with working tools we set up and run for you. Previews below use sample data.
AI Visibility Monitor
Every week we ask the AI platforms your customers' questions and track how often you're named against competitors.
41%answers name you
4 / 8platforms
5wrong facts caught
This week, by platform
- ChatGPTNamed
- Google AINot yet
- GeminiNamed
- ClaudeNamed
- PerplexityNamed
- GrokNot yet
- CopilotNot yet
- Meta AINot yet
Facts AI can read
Your events and key facts, kept in one checked source that AI and search engines trust.
"@type": "Event", "name": "Harvest Fair", "startDate": "2026-10-17"
AI Concierge
Answers visitors on your site, by text and on Instagram. Hands off to your staff when unsure.
Anything free this Saturday with kids?
Three picks: the Harvest Fair, the Mill Park splash pad and library storytime.From your events calendar
Websites that actually work
Fast, phone-first sites with quote forms that reach you and pages AI tools can read. From $249 a month, $0 down.
See websites →AI for the back office
Automations, reports and a staff assistant, plus hands-on AI training and a plain-English AI policy for your team.
8AI platforms tested
50customer questions asked
10working days, start to readout
$6,500flat, and the roadmap is yours either way
Free AI snapshot
See exactly what AI tells your customers.
We ask five AI platforms the questions your visitors ask and mark every answer. Here’s a sample for a fictional town.
Show a sample for
21 / 25discovery answers leave the town out
6answers with wrong facts, including last year's festival dates
13 / 40answers name the town with the right facts
AI Snapshot · Harlow SpringsSample8 traveler questions × 5 AI platforms = 40 answers
| Question | ChatGPTGPT | Google AIGgl | ClaudeCld | GrokGrk | PerplexityPpx |
|---|---|---|---|---|---|
| Discovery | |||||
| Best small towns for a weekend getaway | ✕ | ✕ | ✕ | ✓ | ✕ |
| Romantic weekend within two hours | ✕ | ✕ | ✕ | ✕ | ✕ |
| Family day trip with kids | ✕ | ✓ | ✕ | ✕ | ✕ |
| Where to host a youth sports tournament | ✓ | ✕ | ✕ | ✕ | ! |
| Best fall festivals in the region | ✕ | ✕ | ✕ | ✕ | ✕ |
| Head-to-head | |||||
| Harlow Springs or Larkhaven for a weekend? | ✓ | ✓ | ! | ✓ | ✓ |
| Facts | |||||
| Things to do in Harlow Springs this weekend | ✓ | ✓ | ✓ | ! | ✓ |
| When is the Harlow Springs Harvest Fair? | ! | ✓ | ! | ✓ | ! |
✓ Named! Wrong facts✕ Not mentioned
How it works
Three steps. Clear prices.
STEP 1
Free AI snapshot
$0
A 3-page read on how five AI platforms answer your customers' questions.
STEP 2
Two-week audit
$6,500 flat
Eight platforms, your competitors, your website and listings, and a 90-day roadmap you keep.
STEP 3
One monthly plan
From $3,000/mo
Your Scorecard every month and the tools run for you. Growth and Full Partner add the fixes. Setup included.
Minimums: 3 months (Visibility), 6 months (Growth), 12 months (Full Partner). Setup is included in every plan. No setup fees. After the minimum, the plan runs month to month until your next fiscal year starts, then renews each year with your fiscal year. Either side can stop it with 60 days' written notice. For public bodies: if your budget doesn't fund the plan, you can end it at the end of the funded period, with no penalty. Larger or multi-audience work, including investment firms, is scoped after a conversation. See full pricing →
Boutique by design
Founder-led. Senior from day one.
You won't be handed to a junior account manager. The people who run your audit build what comes next, with the same AI tools we sell.
GW Labs was founded by Rob Goldstein, who has spent more than 20 years building brands, events and the revenue behind them, including co-founding an Inc. 5000 craft beverage company.
- Inc. 5000craft beverage company our founder co-founded and served as CMO, then CRO
- Top 4%of ~11,000 U.S. craft breweries by production
- 100,000+email subscribers built from zero
- 30+festivals produced
We ship our own software, too.
Our iPhone apps are live on the App Store, built and run by the same team that builds yours.
Find out what AI
says about you.
Free, in plain English, with no sales call required.